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Old 05-07-2008, 02:21 PM   #1 (permalink)
New Kool Aid Commercial - Stereotypes or Good Marketing. You decide.
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i saw this on tv and i thought this was a tad stereotypical.....



but at the same time, perhaps they were going to a specific target market with this commercial?
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Old 05-07-2008, 07:46 PM   #2 (permalink)
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what's the stereotypical part? That basket ball players like KoolAid? Or that african americans like basketball? Or african americans like KoolAid?
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Old 05-08-2008, 12:41 AM   #3 (permalink)
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all of the above
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Old 05-08-2008, 12:48 AM   #4 (permalink)
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Hey yuli dont tell me your the guy in the kool aid suit lmao
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Old 05-08-2008, 12:52 AM   #5 (permalink)
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no, im the number 44 on the blue team. i think he's the only white person in this commercial.
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Old 05-08-2008, 12:55 AM   #6 (permalink)
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yup i notice that to man lol
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Old 05-08-2008, 11:56 AM   #7 (permalink)
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I'm guessing they just decided to make a Kool-Aid basketball commercial and it just has a lot of black people in it. Do they always make Kool-Aid commercials with black people? No. So why should it be assumed that they are playing off a stereotype just because this one commercial has black people in it? They could have a Kool-Aid commercial with football players or hockey players. But, because it's basketball and there are a lot of black people we automatically assume it's a stereotype thing they are playing off of? If I start seeing a whole line of black only Kool-Aid commercials I will start to agree, but one commercial that happens to have black people means they are targeting the black market because they like Kool-Aid? LOL!
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Old 05-08-2008, 12:23 PM   #8 (permalink)
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it is a popular stereotype that black people like Kool Aid. Althought everyone likes Kool Aid this commercial might be viewed by some as stereotypical.

everyone likes rice, just imagine a rice commercial with all asian people in it..........and they would be doing Math puzzles or driving hondas or something.
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Old 05-08-2008, 02:33 PM   #9 (permalink)
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To complete the stereotype however, I think the Kool-Aid should be watermelon flavor, no? Maybe that would be over the top?
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Old 05-08-2008, 02:40 PM   #10 (permalink)
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how about fried chicken flavour?
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