Consider that for a sine wave the peak instantaneous power is 2x the average power. (or so called RMS power)
Now as far as 'maximum' power, in my experience this generally refers to burst power output where the amp is cycled on and off... most amps will produce more 'maximum' power then they can continuously; and this may better represent the amount of power the amplifier can produce on a musical transient...
Of course a manufacturer could call maximum power whatever they want and it may be a rating with the amp seeing 18V, a reduced load, or any other test conditions they choose.....
It sounds to me like MTX is advertising maximum instananeous power on their aformentioned heatsinks under who knows what test conditions......